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SGA Dominates the League—and Now the NBA 2K26 Cover

Shai Gilgeous‑Alexander has earned his place on the Standard Edition of NBA 2K26, following a standout 2024–25 campaign where he led the NBA in scoring, earned both MVP and Finals MVP honors, and captured his first NBA Championship.

🏀 A Season for the Ages

SGA averaged a league‑best 32.7 points per game, earning the NBA scoring title. He also secured both NBA MVP and Finals MVP, becoming only the fourth player in history—alongside Kareem Abdul‑Jabbar, Shaquille O’Neal, and Michael Jordan—to achieve this trifecta.

📁 More Than a Cover—A Lasting Partnership

According to NBA 2K’s SVP Zak Armitage, selecting a cover athlete is a years‑long partnership, not a last‑minute decision. Gilgeous‑Alexander has collaborated with 2K on marketing efforts, contributed to in‑game items like tunnel outfits and the soundtrack, creating a deeper brand alignment.

🗓️ Save the Date

NBA 2K26 is officially launching on September 5, 2025, with the Standard Edition priced at $69.99 on major platforms. Pre‑orders are expected to begin late August.

💡 Pro Tips for Your NBA 2K26 Season

1. Embrace the SGA-themed gear—tunnel outfits and soundtracks set the vibe before tip-off.

2. Track performance bonuses—MVP and scoring champion reps may unlock in-game perks.

3. Play the partnership angle—expect early reveals or collabs featuring Gilgeous‑Alexander.

Ready to ride the wave of SGA fever? Download the 1v1Me app, stay tuned for more gaming news, and elevate your stakes this NBA 2K season!